If you are the operator of one of the 40 million small businesses that use Facebook Pages, there are some exciting new tools that just made it easier to connect with audiences and increase conversions. No matter if your storefront is brick and mortar, digital, or both, these new offerings can make a serious impact.

New CTAs for Engagement

Calls-to-action are of massive importance in driving engagement and sales. In a recent blog post, Facebook unveiled plans to optimize the mobile experience in a way that helps integrate the goals of your business more closely with your social following. The new CTAs are located directly below the cover photo and include:
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